Clarks global team launched the "Give. Love." campaign for the AW18 festive period launching in the fall and transitioning the brand through the holiday season.
As lead e-commerce designer in the Americas region, I worked to maintain the consistency of the campaign's look-and-feel, catering towards our online consumers.
I built templates and established a promotional cadence for the U.S. creative team to use for creating web, email, and paid search assets.