​Seasonal Campaign

---

​
​Clarks E-commerce

PROJECT:
Clarks global team launched the "Give. Love." campaign for the AW18 festive period launching in the fall and transitioning the brand through the holiday season. 

MY ROLE:
As lead e-commerce designer in the Americas region, I worked to maintain the consistency of the campaign's look-and-feel, catering towards our online consumers.
I built templates and established a promotional cadence for the U.S. creative team to use for creating web, email, and paid search assets.
​

Design for Promotional Planning

​The e-commerce team runs over a dozen promotions during the festive period in reaction to the business needs.
In anticipation of this demand, I developed a visual flow of assets inspired by the holiday campaign to roll out and select from based on urgency of offers as they arose. 

These preset designs allowed the creative studio to deliver quickly upon request throughout our busiest months, presenting our consumers varied content while staying aligned with the seasonal look-and-feel.

Black. Friday. Event

Global brand provided a secondary creative campaign specifically for Black Friday to run mid festive period.
I used their creative direction to version a complete collection of assets for web, email, social, and paid search.
​

---

< Clarks Website Design

Bayside Brand Identity >