WEBSITE design

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​clarksusa.com

PROJECT:
Clarks Americas experienced a major transition to a new, responsive website platform allowing our region stay relevant to our evolving consumers and better-align globally.

MY ROLE:
As the lead graphic designer on this project, I was responsible for creating wireframe mockups for site development as well as all content + assets that would be living on site. We launched successfully in April 2018. 

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​site launch tour​

​I teamed up with the Clarks Americas' web team to develop a mobile-friendly site tour during the relaunch.
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​guidelines

Following the launch, I created and distributed design guidelines for our regional creative department, webmasters, and E-commerce team.
I also built templates to include all assets our new platform would support and worked closely with webmasters to ensure execution as live text.

I have continued to lead creative improvements to the site's functionality, accessibility, and global alignment.

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