logo design

​​Young Activists against Racism and Discrimination

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​​Y.A.R.D. Mission Statement:

To build a network of allies and activists that boldly stand in solidarity against racism, discrimination, and injustice. And to invest in internal growth by normalizing uncomfortable conversations and unlearning destructive habits. 


​Client Vision for Logo:

Building/Rebuilding, Growth, Bridge Builders, Bold, Unity, Blooming in from the ashes, Rise Up, Inspire

Concept Development:

Roots.
​Growth happens beneath the surface; inverted silhouette of rising mountains.

Sunflower.
​Movement towards light (growth); symbol of optimism. Sunrise.

Sketches / Brainstorm:

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